EYEWORKS USA SELLS SERIES BASED ON HIT INTERNATIONAL FORMAT “CELEBRITY SPLASH” TO ABC06 October 2012
Award-winning production company Eyeworks USA (formerly 3 Ball Productions) has sold to ABC television’s first diving, reality competition show, it was announced today by Eyeworks USA CEOs and Executive Producers, JD Roth and Todd A. Nelson, and Eyeworks Group founder and CEO, Reinout Oerlemans. The series, based on the format “Celebrity Splash,” will be executive produced by Roth, Nelson, and Eyeworks USA’s Brant Pinvidic.
The format “Celebrity Splash” was the breakout hit of the season in the Netherlands (called “Sterren Springen”) where it debuted in August, garnering 65% more viewers than its closest competition. Dutch broadcaster SBS 6 more than tripled its ratings average, reaching a 26.5% market share during the show’s Saturday night primetime broadcasts.
The format “Celebrity Splash” has already been sold by Eyeworks to major broadcasters in the UK, France, and Australia, with additional sales expected at next week’s MIPCOM.
Said Oerlemans, “Eyeworks had been developing the ‘Celebrity Splash’ format for years, confident that it would resonate in the family entertainment genre with audiences around the world. Now, coming off its huge and instantaneous success in Holland, with SBS believing in its potential based on the strength of the format, we are thrilled to have sold it to the US. This US format sale, coming just six weeks after its premiere in Holland, and on the heels of sales to the UK, France and Australia, represents the sale of the format into the world’s most important television markets.”
Added Roth, “This format has found a perfect home in ABC, which has been a fantastic partner to us on many of our shows. We’re eager to tap into our expertise in producing competition shows with a twist, so to speak, and to deliver to ABC and its viewers an exciting, surprising and inspiring series.”
In “Celebrity Splash,” celebrities perform dives from dizzying heights, which increase in difficulty each week, including backflips, somersaults and other gymnastic feats. Leading up to the competition, a professional diving instructor gives each celebrity weeks of training. Dives are not for the acrophobic, as they can be from as high as 10-meter high boards, with ever-increasing complexity.