Eyeworks USA (formerly 3 Ball Productions), run by CEOs and executive producers JD Roth and Todd A. Nelson, is one television’s most prolific producers of reality and non-fiction programming, both for broadcast and cable, producing shows grounded in the ability of people to make real change and transform their lives. Eyeworks currently is producing for ABC the new diving competition series “Splash” (based on the highly successful international format "Celebrity Splash"), as well as ABC's hit series “Extreme Makeover: Weight Loss Edition,” which will air its third season in 2013.
Roth and Nelson are also known for producing the first 11 cycles of the award-winning franchise “The Biggest Loser” for NBC. Other hit series include "Flying Wild Alaska,” in Season 3 for Discovery; “Bar Rescue,” in Season 3 for Spike; “My Cat from Hell,” in Season 4 for Animal Planet; and “LA Hair,” in Season 2 for WE TV, with Eyeworks’ new series, “Fat Girl Revenge,” launching on Oxygen in 2013. Other long-running, genre-creating Eyeworks USA franchises include the worldwide hit “Beauty and the Geek” (which ran for six seasons in the U.S.), the ground-breaking “For Love or Money” (which ran for four seasons on NBC), as well as “Breaking Bonaduce,” “The Pick-Up Artist” and “Scott Baio is 45 and Single” (VH1), “Hammer Time” (A&E), “Fourth and Long” (Spike), “Groomer Has It” (Animal Planet), and the series that started the company, “Endurance,” which ran for seven seasons on Discovery.